Samsung taking market share from Apple in U.S. as foldable phones gain momentum

19 mgh2 25 9/11/2025, 9:02:50 AM cnbc.com ↗

Comments (25)

rubzah · 12m ago
Been using a flip for four years (Samsung) and will buy another when the time comes (not necessarily Samsung).

Ever wanted a smaller phone? That's a flip phone, it just happens to expand when you need it. Ever drop your phone and damage the screen ? The closed flip phone is super sturdy. Ever wanted to put your phone on the table and use it with one hand, laptop style? Flip. Even in general use, having it slightly bent towards you is a nicer experience that a fully flat phone.

Yes, it has a slight crease in the middle, it has never bothered me even a little. And now, there's an actual microcrack across the crease, doesn't really bother me either, but for some people it might. Look forward to improvements in the next generations.

rs186 · 49m ago
So the facts we know are that 1) Samsung market share rising from 23% to 31% and 2) they recently released new foldable phones. But do we know that's the actual primary reason for the increase? I couldn't tell that from the article. The article mentions engagement of specific social media posts, but that's as much as it, without any sales number/estimates from anyone.
thebruce87m · 23m ago
Apple are in a bind here since the bend/crease will degrade over time. Other manufacturers get a pass on this sort of stuff (just look at Pixel phones not making emergency calls for a prime example), but apple will be hit with fines and class action lawsuits.
wraptile · 1h ago
I just bought a 2nd hand Fold 6 for 800$ and I'm not going back to slab phones ever. Primarily because I've never done as much reading as I've done in the past month with this phone. Removal of friction here has been such a game changer when it comes to productive use of my phone - now when I would doom scroll otherwise I just unfold my phone and do a bit of reading.

The only drawback is the camera but turns out it's much easier to carry a dedicated camera (Canon g7xm3 in my case) than a dedicated reading device / tablet.

rcarr · 3m ago
I felt this way at one point and vocally proclaimed as such on here. My Fold 5 developed a bubble under the screen protector after about 18 months. I sent it into Samsung through the website to get it repaired. Whoever "repaired" it, just seemed to slice the screen protector down the middle with an knife so it had a big ugly line down the center. Predictably, it was full of bubbles again within a week. I'm not even bothering opening it anymore for fear that it will break the inner screen. Between this and the fact that I had another two Samsung phones that developed hardware faults making them unusable after 2 years of use, I'm absolutely done with Samsung. Before that, I had an iPhone that was still going strong after 7 years. I'm preordering an iPhone tomorrow and selling the Samsung. Doubt I will be venturing into the Android ecosystem again. Might get an Apple foldable depending on what the initial reports are like on durability after it's been around for a couple of years. The time sink of having to transfer a phone across is high and I really cba with doing it because of avoidable screen repair.
robin_reala · 1h ago
Given the price and fragility of foldables, I’m happier to stick to a cheap phone with a small screen to minimise the urge to use it (second-hand iPhone 13 Mini), and carry around a Kobo for reading needs.
goosedragons · 11m ago
I have one of the newer lowend Razrs. It wasn't that expensive, less than a base model iPhone and it actually helps me use my phone less because it takes intention to actually open it.
bartvk · 1h ago
Yup, a friend of mine has been into folding phones for some years now, and he warned me that these foldables seem to last about two years before something happens. (He didn't quite specify what would happen, though.)
theshackleford · 13m ago
I got a friend on a fold going on four years now, it's fine. Milage varies I suppose.
williamdclt · 1h ago
> I’m happier to stick to a cheap phone with a small screen to minimise the urge to use it (second-hand iPhone 13 Mini)

Me too, but this option is disappearing. As our minis reach end of life, I don't think we'll have other "small" options than foldables, unless you're willing to go for super niche android phones (eg unihertz)

Hopefully the foldables become more resilient by then

wraptile · 55m ago
The fragility is mostly a myth. New foldables are very durable.
rjh29 · 1h ago
I also bought a 2nd hand Fold 4 for $700... it lasted a year before the wifi/bluetooth broke, it stopped folding all the way, and eventually stopped booting up.

Seem to always have reliability issues with Samsung phones. Hopefully the 6th iteration is more stable.

blitzar · 1h ago
> I've never stared pointlessly at my phone as much as I've done in the past month with this phone

I'm looking to go the other way thanks.

wraptile · 57m ago
You're quoting something I didn't say and reading books is pointless?
rjh29 · 1h ago
Yeah I also watched more youtube on the fold... I don't miss it. Except for when doing the Sunday New York Times crossword!
noelwelsh · 59m ago
Did the parent edit their comment, or did you choose an ungenerous interpretation of what they wrote?
eloisius · 5m ago
This is just 4chan-style argumentation where you belittle someone by purposefully misinterpreting and misquoting them.
wraptile · 52m ago
The latter, I've never said what the parent comment is quoting.
high_na_euv · 1h ago
Flip phones are really the only phone product that actually excites me
Mistletoe · 16m ago
Why does it excite you?
high_na_euv · 1m ago
It reminds me the phones from 2005, they were really cool and smaller in ya pocket
Lio · 1h ago
If Samsung had a better reputation for privacy they’re the brand I’d switch to for one of their folders.

I’m put off by how Samsung monetise every data source they’re trusted with though. E.g. TV viewing, phone data, Samsung Pay, forced analytics, etc.

As a brand they don't seem to have any restraint when it comes to user privacy.

ourmandave · 3m ago
I switched to a Motorola after my Samsung repeatedly nagged me about offers in my area with the ever popular "not now" instead of "f*ck off" button.

I'd like a foldable but not so much to pay $1300 for the Razr.

imp0cat · 16m ago
There is a positive side to that though. For example, their alternative to Apple's Find My seems to work quite well.
rjh29 · 1h ago
Samsung is no longer leading the pack for folding. They refuse to innovate; Fold 7 is almost identical to Fold 4. Cameras are sub-par and they removed pen support. Meanwhile Honor Magic V5 has pen support on both screens, top of the range cameras, silicon-carbide batteries, and is 4.1mm thick unfolded!