The Marketing Genius of Steve Jobs, Part 1 (Under the Influence, 2012)

"This is the story of one of the greatest innovators of our time. He had the ability to envision new products consumers didn't even know they wanted. He would go on to build a multi-billion dollar technology company fueled by innovation. He was domineering, he drove his employees hard, and he rarely listened to other people's opinions. He was known to wear the same clothes every day. He was obsessed by design, and his products were beautiful, sleek and iconic. He was not only a great innovator, he was a great marketer. He would turn new product demonstrations into dramatic showcases that attracted endless publicity. He believed that a successful company should be composed of managers and dreamers, and it was the responsibility of the former to protect the latter. He wasn't afraid to fail. But his board of directors wasn't as forgiving, and in a palace coup, eventually ousted him from the company he founded. His name was Edwin Land. He invented the instant camera and founded the Polaroid Corporation. And he was Steve Jobs' hero."