TL;DR - I’d love any advice on how to promote a small website I built to help people keep their lost items returnable.
The backstory:
A couple of years ago, while living abroad, I lost my wallet along with my driver’s license - which I couldn’t easily replace. That experience made me think: what if I had a simple card inside with my contact info? But not everyone carries a business card. So I thought - why not store contact info online and just stick a QR code on your valuables?
That’s how qrl.fyi was born.
It’s a free tool that lets you create a digital contact card and get a QR code you can print and stick on your stuff. If someone finds your item, they can scan it and get in touch.
This isn’t a commercial app (though I added an optional paid feature for custom URLs). The main goal is to make it easy for anyone to help lost things find their way home.
Like many devs, I just want people to find it useful.
But I’m a programmer - not a marketer - so I’m completely lost when it comes to promotion.
Here’s what I’ve tried so far:
- Made a promo video (you can see it on the homepage - yes, that’s me in the video )
- Started an Instagram, posted a few things, and even ran some ads
- Posted in Facebook groups (lost & found, lost pets, etc.)
- Tried to make the site SEO-friendly
- Spoke with two social media “experts” who just asked a bunch of BS things like “who's your target audience” and “what problem does it solve” - isn't that obvious?
End result: 0 new users
I’m happy to invest a little in ads or promotion, but I really don’t know where or how to begin.
Would truly appreciate any feedback or guidance from this community.
Thanks in advance!
TL;DR - I’d love any advice on how to promote a small website I built to help people keep their lost items returnable.
The backstory: A couple of years ago, while living abroad, I lost my wallet along with my driver’s license - which I couldn’t easily replace. That experience made me think: what if I had a simple card inside with my contact info? But not everyone carries a business card. So I thought - why not store contact info online and just stick a QR code on your valuables?
That’s how qrl.fyi was born.
It’s a free tool that lets you create a digital contact card and get a QR code you can print and stick on your stuff. If someone finds your item, they can scan it and get in touch. This isn’t a commercial app (though I added an optional paid feature for custom URLs). The main goal is to make it easy for anyone to help lost things find their way home.
Like many devs, I just want people to find it useful. But I’m a programmer - not a marketer - so I’m completely lost when it comes to promotion.
Here’s what I’ve tried so far: - Made a promo video (you can see it on the homepage - yes, that’s me in the video ) - Started an Instagram, posted a few things, and even ran some ads - Posted in Facebook groups (lost & found, lost pets, etc.) - Tried to make the site SEO-friendly - Spoke with two social media “experts” who just asked a bunch of BS things like “who's your target audience” and “what problem does it solve” - isn't that obvious?
End result: 0 new users
I’m happy to invest a little in ads or promotion, but I really don’t know where or how to begin.
Would truly appreciate any feedback or guidance from this community. Thanks in advance!