Quick One for Builders

If you’re working on a landing page, pitch, or explainer and it feels like people aren’t really getting it… that’s usually a messaging issue.

Not in a “fancy branding” way. I mean the basics:

-People visit your site but don’t sign up -You’re getting intros or traffic, but no clear interest -You keep rewording things but still have to explain what you do on every call -Or you're building in public, but the message just isn’t sticking

On the flip side, good messaging helps your product make immediate sense and actually moves people to act.

That means things like:

-Your site says exactly what you do and why it matters -Your emails and DMs get more replies -People stop comparing you to the wrong competitors -You don’t have to “sell” as hard on every call

If that’s something you’re dealing with, happy to take a look or share some ideas. No pressure.