The New Distribution Game: Building Products for Agents, Not Users

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umangsehgal93 · 1d ago

In the emerging era of AI agents and tool-using models, a new kind of product strategy is taking shape. Products are no longer just competing for user attention—they’re competing to be the default tool a model chooses to invoke.

I wrote a deep dive on how Model Context Protocols (MCPs) are reshaping product thinking. It covers:

- Why agents (not humans) are becoming primary users - How discoverability, callability, and context readability become critical - Why a product’s success may soon depend on whether it's “Agent-Native” - What metrics PMs should track to win in this new invocation-first world

Would love feedback and discussion—especially from folks building in the AI infra or agent tooling space.

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The New Distribution Game: Building Products for Agents, Not Users

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