Cluely Thesis on Virality and Hype

6 amrrs 3 9/18/2025, 6:26:07 PM cluely.com ↗

Comments (3)

abxyz · 1h ago
And this post shows exactly why cluely is such a damp squib destined to fail. Zero substance just grandiose claims that hold no water. They’re spending tens of millions of dollars of investor money “going viral” instead of spending investor money actually building a great product.

Cluely is just some kids larping as founders, the perfect example of the worst of the AI boom, it’s as if the entire thing is AI generated, a simulacrum of a startup. There are a million more talented and capable teams of young people out there.

If someone from a16z reads roy’s post they might finally realize they should ask for their money back.

npinsker · 34m ago
This post doesn’t say anything about spending money. Even if they are spending a bunch, hats off to them for trying something that isn’t plowing money into Meta’s ad network.
danr4 · 1h ago
i'm a cluely hater but the fundamentals of the article are pretty good. simply, "viral content" is and ad. and ads need eyeballs and conversions.

whether they end up actually building a good product that isn't just cheating will determine if they will be seen as clowns or geniuses.