Hasn't this been common knowledge for ~15 years? In NZ there are laws to stop this, but the retailers just set their pricing high/low on the shoulder dates so as not to fall foul of the law.
Almost nothing is a Sale anymore.
herbst · 5h ago
In Europe we have a proposed or existing rule (unsure as I actually see just swiss shops doing it right now) that you have to show the price development for a product over the past X months.
Amazon is almost always the most expensive option no matter if it looks like a "sale" or not.
burnt-resistor · 7h ago
All sales are scams. In the pantheon of sales gimmicks, especially hilarious were the Tri-City Sporting Goods "going out of business sales" every year. The only honest retailer is the one that doesn't do sales and charges fair prices all the time.
hammyhavoc · 11h ago
Now do Black Friday, Back to School, New Year et al.
Almost nothing is a Sale anymore.
Amazon is almost always the most expensive option no matter if it looks like a "sale" or not.