Ask HN: Why Marketing Software Hasn't Had Its 'Cursor Moment' Yet
The marketing problem: Marketers context-switch between 5-8 tools for a single campaign. Hootsuite for scheduling, Canva for design, ChatGPT for copy, Analytics for insights. The cognitive overhead of switching kills productivity and creative flow.
Traditional marketing software forces you to learn multiple interfaces. We're experimenting with a different approach: conversation that dynamically generates interfaces. Instead of navigating to the "social media scheduler," you say "build me a X thread on the latest AI trends" and the appropriate UI appears displaying a preview of the post and publishing capabilities. Similar idea across other marketing use cases.
Technical approach: 1/ Intent recognition to parse conversational requests, 2/ Dynamic component assembly based on task requirements. 3/ Persistent state management across conversation threads. 4/ Integration orchestration for multi-platform actions
The hypothesis: In the AI era, the interface should adapt to the user's intent, not force users to adapt to static interfaces.
Apps like Cursor and Lovable work so well because they were built with AI at the heart of it and leaned into their conversational and generative capabilities. We’re envisioning a similar approach for marketing.
If you're active online posting across social media sites like Twitter, Reddit, etc. and are interested in testing a novel approach to marketing software to help us validate this concept, I'd love to talk to you.