Ask HN: Would interactive TV commercials be acceptable with privacy safeguards?

1 amichail 3 6/28/2025, 3:09:01 PM

For example, a TV commercial could react to what it sees and hears in your living room.

As a privacy safeguard, all camera and microphone inputs would be processed locally by on-device AI, and only short text summaries would be sent to company servers.

This way, a TV commercial could interact with you and your surroundings while still protecting your privacy.

Comments (3)

pavel_lishin · 1h ago

Of course, to a certain subset of consumers. And a different subset would rather set their house on fire rather than allow such a thing.

> As a privacy safeguard, all camera and microphone inputs would be processed locally by on-device AI

I would not trust an advertising company to tell me the truth about this. How could I verify that this is indeed the case? How could I be sure that they won't push a software upgrade to change it?

> only short text summaries would be sent to company servers

Which is still a lot of data to be sending out.

> This way, a TV commercial could interact with you and your surroundings while still protecting your privacy.

What's the benefit of this, to anyone?

mouse_ · 2h ago

I will dedicate the rest of my short existence to stopping whatever this is

robin_reala · 2h ago

Acceptable by who? Not by me.

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Ask HN: Would interactive TV commercials be acceptable with privacy safeguards?

Comments (3)