Ask HN: Tech Behind the "Magic" Company?

3 ChicagoBoy11 1 5/19/2025, 4:17:53 PM

Many of you probably remember the company "Magic" from several years ago, which made waves by being a concierge service whose entire customer-facing experience was simply a phone number that you could simply text and make all sorts of requests from.

I work at a small consumer facing company but for our product most of our customers need to interface with lots of different folks internally. The "Magic" experience came to mind, and we were wondering if we could try and recreate it -- basically an efficient way to deal with so many disparate user requests but have it all, from the customer perspective, feel as if they only needed one simple channel to communicate with.

With that in mind, anyone know of any particular tech (be it existing CRMs, custom solutions, etc.) that the Magic team may have leveraged to accomplish what they were doing?

Comments (1)

mtmail · 2h ago

I saw a documentary that included the German clone of Magic. It was just a couple of students in front of laptops. They had a CRM with whatsapp integration and some guides for new employees. But everything seemed manual and it was unclear how they'd make money. Maybe hoping for a fast acquisition. Smoke and mirrors.