> in production traffic only very few (<1%) ads are actually clickbait
That's a fascinating claim, and it does not align with my anecdotal experience using the web for many years.
ajb · 32m ago
I had that reaction as well, but consider: clickbait is such because it takes more work (emotional or logical) to reject it than an ad which is merely not relevant to you. Thus, your (and my) recall of ads is probably biased towards clickbait, and we overestimate its prevalence.
That's a fascinating claim, and it does not align with my anecdotal experience using the web for many years.