Are Diamonds Even a Luxury Anymore? De Beers Reckons with Price Plunge

5 NN88 2 7/20/2025, 3:40:26 AM wsj.com ↗

Comments (2)

Finnucane · 6h ago
"De Beers chief executive Al Cook wants to save a generation of lovers and newlyweds from what he calls a “huge con” when it comes to buying diamonds.

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London-based De Beers almost single-handedly persuaded generations of consumers that love wasn’t genuine unless it was sealed with a diamond. "

NN88 · 7h ago