Netflix starts using GenAI in its shows and films

11 120-dev 5 7/19/2025, 6:33:07 AM techcrunch.com ↗

Comments (5)

frankacter · 4h ago
>the very first GenAI final footage to appear on screen

Didn't Netflix use "GenAI" for upscaling of old TV shows not that long ago:

https://futurism.com/netflix-ai-upscaling-old-shows-horrific

tropicalfruit · 7h ago
> "revenue of $11.08 billion, up 16%....and profit of $3.13 billion...users watched over 95 billion hours of content in 2025"

netflix really has the sub 100 IQ audience wrapped up

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