HP Is Launching an Ad Business with Laptop-Targeted Ads

1 dotcoma 6 7/19/2025, 3:22:34 PM adweek.com ↗

Comments (6)

bediger4000 · 22h ago
Holy cow.

> “It’s exciting to watch HP lead the market in creating non-invasive native ad experiences across their massive customer base. Hopefully this will be the start of a much broader industry trend for device manufacturers.”

I've already sworn a vow upon the altar of God to never buy another HP printer. Other HP hardware now goes on that list.

Advertisers eventually corrupt the ad supported media. We've seen it with broadcast radio and TV, cable TV, Internet search and many others. Now the Business Standard Operating System, Windows, the foundation of office productivity, will be corrupted.

dotcoma · 22h ago
Also…

> In the U.S., HP reaches 160 million monthly people across 19 million devices.

Are Internet cafés still a big thing in the US ? ;)

dotcoma · 22h ago
Completely agree.

HP are clueless and desperate.

dotcoma · 22h ago
Lastly…

> It’s exciting to watch HP lead the market in creating non-invasive native ad experiences

Oh, really? Non-invasive?

bediger4000 · 21h ago
Yeah, my eyes rolled at that one. The screenshot of a "non-invasive ad" put lie to it right away.

We need a detailed, "Biden's Age Problem" volume of studies on what's going wrong at HP, because this is a terrible idea.

dotcoma · 21h ago
It's good for Apple, and for Linux :)