A Painful Problem in Sales

I'm a software engineer with an entrepreneurial spirit, looking to solve a painful problem in the Sales industry, but I'm not sure what to build because I'm not an expert in the sales space, despite my passion for it.

I know how to build tech products and solve complex technical problems, but I'm not a business-savvy person, so I'm worried about building something nobody wants.

I would love to hear from people in the sales industry: is there a painful problem you're dealing with right now that you’d love to have a tool for, but it doesn't exist yet? If so, can you share some details?

Thanks for your help!