YouTube Won the Battle for TV Viewers

17 JumpCrisscross 21 7/19/2025, 10:28:06 PM wsj.com ↗

Comments (21)

JKCalhoun · 5h ago
That alternatives to YouTube have come to naught feels unfortunately like a de facto monopoly.

Certainly it's because the content creators stay on YouTube because that's "where the eyeballs are". (Or rather, the money is to be made there on ad revenue ... because that's where the eyeballs are.)

I don't know how you break that. eBay is probably in the same enviable position.

Analemma_ · 2h ago
It’s even worse than you think, because by all accounts YouTube is absurdly expensive to operate. Some even claim to that this day it has still never turned a profit for Google. And if Google can’t make it work— with their own ad network, tons of their own fiber, their own operating system, etc.— it’s likely that nobody can. Hosting unlimited video for free is just stupefyingly expensive.
veggieroll · 5h ago
Ultimately, we need to convince DC to start enforcing monopoly laws again.
nine_zeros · 5h ago
Ain't happening with the current party at the helm.
veggieroll · 4h ago
Lina Khan for dictator.
ksec · 3h ago
Non Youtube contents such as TV broadcast needs to get streaming done right. And they haven't done it. Apple or Google could have helped here. Where All Broadcast TV are in one place / App just like a normal TV. And the content will be streamed in decent quality. But neither are they interested as Youtube belongs to Google and Apple is going with Apple TV+ direction and wants to own TV itself.

It is such a sad state of things since Steve Jobs passed away both Apple and Google have a complete lack of taste and product sensibility to deliver something truly helps the customers. Instead every product and features are marketing or sales driven.

jppj · 2h ago
I wonder what it's like in various countries. I was surprised that Japan came up with that, TVer which basically all broadcast shows end up on for at least one week, shown with ads. AFAIK it's driven by a coalition of broadcasters with nothing to do with the big platforms - where there's a will there's a way I guess.
halJordan · 2h ago
This could easily have happened. Apple especially lets anyone fit their catalog into the TV app. It's the non-Apple and non-Google part of the equation that chose the current system.
ksec · 1h ago
There are additional requirements involved with getting the catalog in TV App. And Apple obviously are not willing to share accurate user count numbers as well as a lot of other data. Once they said they are Apple's customer and not those TV / Broadcasting customers that was the end of the conversation.
heavensteeth · 3h ago
personally i havent watched tv or listened to the radio on my own accord in many years because there are too many ads. i like the idea of not being able to choose the content im engaging in but it feels like 70% ads and 30% content
al_borland · 6h ago
I’d say 98% of my YouTube views are on the AppleTV.
GauntletWizard · 5h ago
I ditched Chromecast recently. They made YouTube too heavyweight for the Chromecast Ultra, to the point it regularly crashed. The new "Chromecast With Android TV" is barely more specs and has broken the interface by being... Android TV. Rather than take a well deserved second place, they chased Apple's design and ruined their niche.

Worse still, the best replacement I could find... Was Apple TV. So now I'm on that ecosystem.

kimixa · 4h ago
Does it use a different app on the Ultra? I'm still using my second generation and (aside from some nonsense earlier this year about expired certificates) still going strong - can't ever remember it "Crashing".

Perhaps it's not "app weight" but more specific to the 4k video or SoC implementation?

consumer451 · 6h ago
YouTube is apparently #1 in music streaming as well, which I found surprising.
pie_flavor · 6h ago
YT Music is a dollar cheaper than Spotify, and generally better; it's also included in YT Premium, so if you already have that, 'may as well'.
ksec · 3h ago
I dont believe that is the case, and I cant any reference to it. Nearly all are pointing to Spotify as number one both in terms of revenue and market shares.

The thing I dislike about Youtube Music is how it is basically not a product the team have put any thoughts into it. It is constantly rated one of the worst in Apple Music and Spotify comparison. It has so much potential but it is just very poor done.

JKCalhoun · 5h ago
Went to a wedding, 10 years ago even, and the "kids" DJ-ing the wedding party were pulling up music on YouTube.

(To be sure, this was very much a low-key affair, teens there with their parents were "DJ-ing" — but I was still surprised that is was YT. Just vanilla YT, pulling up "videos" and hitting "play".)

al_borland · 6h ago
In terms of subscribers or actual use?

I have YT Premium, so I automatically get YT Music. I would much rather pay less and drop the Music app. I almost never use it and don’t like it. I can’t justify buying for another service on top of this, so I went back to managing a local library and manually syncing all my music to my phone like it’s 2007.

A side effect of YouTube treating music special is that I can’t read comments on the TV for videos that it thinks are music. I find this very annoying. The same video will have comment on mobile or the computer.

anon7000 · 2h ago
My gripe is that when you try to sync over a library from, say, Spotify, you’ll end up subscribed to hundreds of artist’s YouTube channels in your main TV app, and playlists are basically shared too. Which I do not want at all
al_borland · 1h ago
Yep. This is one of the reasons I don’t really use YT Music. The shared playlists are a nightmare. If someone tells me to check out a song, I might go there to listen to it as a one-off, but that’s about it. It’s so poorly done for anyone who also uses YouTube, which I assume is everyone.
consumer451 · 5h ago
IIRC, it was in terms of use.