Cold outreach doesn't fail because of bad copy

After 3 emails and 2 replies, most people call it a failed experiment. But cold outreach (email, LinkedIn, even DMs) is a volume and refinement game.

It’s about psychology. Good outreach is not just tweaking words — it’s understanding what state your audience is in and how your message lands at that moment. The real insight often comes around round 5, not round 2. Most people stop before anything interesting happens. Round 1: you're guessing. Round 3: you're adjusting. Round 5+: you're learning how people actually think.